Web Analytics Specialist
12 Merab Aleksidze St.Tbilisi, Georgia
Questions? Don’t hesitate to contact us!Overview:
We’re looking for a Web Analytics Specialist to join the team. Here’s what you can expect in the role:
- Measure and report on performance of web traffic activities using Google Analytics, Google search console, and assess against goals
- Reviewing and analyzing third parties web platforms to identify opportunities for link building and referral traffic growth
- Design reporting dashboards within Data Studio, Hubspot, following data visualization best practices
- Identify different stages of the buying journey and determine journey bottlenecks to improve conversions
- Conduct deep dive analysis on user behavior (Matomo, Hotjar) and design measurement approaches (i.e. KPIs/benchmarks) for enhancements on site
- Assist with A/B testing design, execution, analysis of results and recommendations work with cross-functional team and stakeholders to help identify A/B testing and site optimization opportunities
- Assist with formulating actionable recommendations to marketing units through ongoing reporting, story-lined presentations, as well as daily interactions
- Stay up to date with the latest SEO and digital marketing trends and best practices and share this information with the wider company on a regular basis
Qualifications:
The ideal candidate has:
- A B2 level or above in English
- Excellent analytical skills and attention to details
- Exceptional organizational skills, multi-tasking capabilities and detail-oriented approach
- Strong interest in seeing through data to make recommendations to improve campaign strategies and tactics
- Good written and interpersonal communication skills
About us
iTechArt Group is a New York-headquartered custom development company with 14 offices across the globe powered by 3,500 engineers. For over 15 years, we’ve been developing state-of-the-art software for trailblazing startups including Classpass, Freshly, Bevi, Brex and large-scale businesses such as Mount Sinai, Yale School of Medicine, PwC, StreetShares, Pendo, Grubhub, and Brex.
Our vision remains unchanged since day one: we strive to be the first choice for the most sought-after talent, clients, and partners. For that reason, Deloitte, Global Outsourcing 100, Stevie, IAOP, Inc. 5000, and Financial Times have repeatedly recognized us among the world’s fastest-growing premier technology companies.
Benefits:
Learning & Development:
Our company culture is rooted in the belief that ongoing growth benefits employees and the company. Because of that, we offer:
- An individualized approach to career development, tailoring growth plans to every role
- Access to our technology mentorship program as a mentor or mentee
- The opportunity to contribute to numerous original projects in 30 different fields