Web Analytics Specialist
10 Tolstoi St, 220007Minsk, Belarus
Questions? Don’t hesitate to contact us!Overview:
We’re looking for a Web Analytics Specialist to join the team. Here’s what you can expect in the role:
- Measure and report on performance of web traffic activities using Google Analytics, Google search console, and assess against goals
- Reviewing and analyzing third parties web platforms to identify opportunities for link building and referral traffic growth
- Design reporting dashboards within Data Studio, Hubspot, following data visualization best practices
- Identify different stages of the buying journey and determine journey bottlenecks to improve conversions
- Conduct deep dive analysis on user behavior (Matomo, Hotjar) and design measurement approaches (i.e. KPIs/benchmarks) for enhancements on site
- Assist with A/B testing design, execution, analysis of results and recommendations work with cross-functional team and stakeholders to help identify A/B testing and site optimization opportunities
- Assist with formulating actionable recommendations to marketing units through ongoing reporting, story-lined presentations, as well as daily interactions
- Stay up to date with the latest SEO and digital marketing trends and best practices and share this information with the wider company on a regular basis
Qualifications:
The ideal candidate has:
- A B2 level or above in English
- Excellent analytical skills and attention to details
- Exceptional organizational skills, multi-tasking capabilities and detail-oriented approach
- Strong interest in seeing through data to make recommendations to improve campaign strategies and tactics
- Good written and interpersonal communication skills
About us
We have 40 employees in marketing. The team is responsible for developing a strategy for promoting the company's services, positioning the company in the US market, communicating with potential customers, analyzing the market and conducting various studies, testing and implementing new approaches and tools.
The team has specialists who are responsible for content creation (reports and whitepapers, interviews with influencers, insights and trends from the startup world), design, advertising, lead generation, organization and promotion of webinars, participation in affiliate programs and online conferences.
Everyone has the opportunity to actively participate in the processes, try themselves in different areas of marketing, test new channels and tools, offer and implement their own.
Benefits:
Learning & Development:
Our company culture is rooted in the belief that ongoing growth benefits employees and the company. Because of that, we offer:
- An individualized approach to career development, tailoring growth plans to every role
- Access to our technology mentorship program as a mentor or mentee
- The opportunity to contribute to up to 300 original projects in 30 different fields
And that's not all! We also offer:
- Expanded medical support
- English courses from level Elementary up to Intermediate+ and specialized trainings
- Сonferences & meetups, organized by our company
- Corporate getaway & teambuilding activities
- An Allsports account to keep fit (over 400 sports centers and activities available!)
- Life support for the big events in your life
- Pizza days, office gatherings and more from our Employee Happiness team
- Corporate discounts from a variety of stores, restaurants & cafes
- And referral bonuses!