Web Analytics Specialist
10 Tolstoi streetMinsk, Belarus
Questions? Don’t hesitate to contact us!- Measure and report on performance of web traffic activities using Google Analytics, Google search console, and assess against goals;
- Reviewing and analyzing third parties web platforms to identify opportunities for link building and referral traffic growth;
- Design reporting dashboards within Data Studio, Hubspot, following data visualization best practices;
- Identify different stages of the buying journey and determine journey bottlenecks to improve conversions;
- Conduct deep dive analysis on user behavior (Matomo, Hotjar) and design measurement approaches (i.e. KPIs/benchmarks) for enhancements on site;
- Assist with A/B testing design, execution, analysis of results and recommendations; work with cross-functional team and stakeholders to help identify A/B testing and site optimization opportunities;
- Assist with formulating actionable recommendations to marketing units through ongoing reporting, story-lined presentations, as well as daily interactions;
- Stay up to date with the latest SEO and digital marketing trends and best practices and share this information with the wider company on a regular basis.
- Upper-Intermediate English;
- Excellent analytical skills and attention to details;
- Exceptional organizational skills, multi-tasking capabilities and detail-oriented approach
- Strong interest in seeing through data to make recommendations to improve campaign strategies and tactics;
- Good written and interpersonal communication skills.
We have 40 employees in marketing. The team is responsible for developing a strategy for promoting the company's services, positioning the company in the US market, communicating with potential customers, analyzing the market and conducting various studies, testing and implementing new approaches and tools.
The team has specialists who are responsible for content creation (reports and whitepapers, interviews with influencers, insights and trends from the startup world), design, advertising, lead generation, organization and promotion of webinars, participation in affiliate programs and online conferences.
Everyone has the opportunity to actively participate in the processes, try themselves in different areas of marketing, test new channels and tools, offer and implement their own.
We make office life as comfortable as possible. Therefore, our team in Minsk has cozy open spaces, high-quality and up-to-date computers and ergonomic furniture, kitchens and lounge areas equipped with PlayStation and other entertainments.
iTechArt team members:
- Study English for free
- Enjoy medical support
- Take part in conferences and meetups organized by the company
- Keep fit thanks to the special sports program
- Enjoy corporate discounts in stores across the country
- Find amusement in bright holidays
- Can use the relocation package in case of moving to our offices from other countries