Digital Marketing Director
48A Legnicka streetWroclaw, Poland
Questions? Don’t hesitate to contact us!Hanna Varfalameyeva, Recruiter
Responsibilities:
- Plan digital marketing campaigns, including web, SEO/SEM, and display advertising
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPI)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize marketing funnels
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
About You:
- Proven work experience as a Digital Marketing Director or similar role
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns for B2B
- Highly creative with experience identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools
- Working knowledge of ad serving tools
- Experience in setting up and optimizing Google Adwords campaigns
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
About us
iTechArt Group is a New York-headquartered custom development company with 14 offices across the globe powered by 3,500 engineers. For over 15 years, we’ve been developing state-of-the-art software for trailblazing startups including Classpass, Freshly, Bevi, Brex and large-scale businesses such as Mount Sinai, Yale School of Medicine, PwC, StreetShares, Pendo, Grubhub, and Brex.
Our vision remains unchanged since day one: we strive to be the first choice for the most sought-after talent, clients, and partners. For that reason, Deloitte, Global Outsourcing 100, Stevie, IAOP, Inc. 5000, and Financial Times have repeatedly recognized us among the world’s fastest-growing premier technology companies.
We offer:
- We take an individualized approach to career development, tailoring growth plans to every role
- In your first few months, you will have access to our technology mentorship program; you can later elect to participate as a mentor
- You will have the opportunity to contribute to up to 300 original projects in 30 different fields
- If needed, we will help you improve your English through courses offered at every level
- Our company culture is rooted in the belief that we don't create rules for their own sake
- Our benefits include Luxmed Complex and Kafeteria My Benefit
- We provide the newest tech equipment and electrically operated desks for comfort and efficiency
- Our dedicated Employee Happiness hosts pizza days, team breakfasts, and more for our team members' wellbeing
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