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Digital Marketing Director

Gdansk, Poland

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Any questions? Don’t hesitate to contact
Katsiaryna Burzhynskaya, Recruiter

Responsibilities:

  • Plan digital marketing campaigns, including web, SEO/SEM, and display advertising
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPI)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize marketing funnels
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

About You:

  • Proven work experience as a Digital Marketing Director or similar role
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns for B2B
  • Highly creative with experience identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools
  • Working knowledge of ad serving tools
  • Experience in setting up and optimizing Google Adwords campaigns
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement

About iTechArt

iTechArt Group is a New York-headquartered custom development company with 14 offices across the globe powered by 3,500 engineers. For over 15 years, we’ve been developing state-of-the-art software for trailblazing startups including Classpass, Freshly, Bevi, Brex and large-scale businesses such as Mount Sinai, Yale School of Medicine, PwC, StreetShares, Pendo, Grubhub, and Brex.

Our vision remains unchanged since day one: we strive to be the first choice for the most sought-after talent, clients, and partners. For that reason, Deloitte, Global Outsourcing 100, Stevie, IAOP, Inc. 5000, and Financial Times have repeatedly recognized us among the world’s fastest-growing premier technology companies.

In this influential role, you will develop the digital presence of our brand and drive adoption of our services. The position reports to the Head of Growth of iTechArt Group.

We offer:

  • We take an individualized approach to career development, tailoring growth plans to every role
  • In your first few months, you will have access to our technology mentorship program; you can later elect to participate as a mentor
  • You will have the opportunity to contribute to up to 300 original projects in 30 different fields
  • If needed, we will help you improve your English through courses offered at every level
  • Our company culture is rooted in the belief that we don't create rules for their own sake
  • Our benefits include Luxmed Complex and Kafeteria My Benefit
  • We provide the newest tech equipment and electrically operated desks for comfort and efficiency
  • Our dedicated Employee Happiness hosts pizza days, team breakfasts, and more for our team members' wellbeing
Apply for position:
The Controller of your personal data is iTechArt Group Inc. The Controller processes your personal data in order to conduct the recruitment process. You have the right to: access to data, rectification of data, erasure of data, restriction of data processing, data portability and the right to object to data processing. Detailed information on the processing of your personal data can be found in the following information clause.
Any questions? Don’t hesitate to contact
Katsiaryna Burzhynskaya, Recruiter

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